SEC 07 — ABOUT
Built by an operator, not a marketer
BoxBuild exists because construction companies kept hiring generalist agencies and getting brochures. José took an operator’s path here — international real estate, container trading, logistics technology, off-site construction — and built the agency he couldn’t find: construction-only, sales-led, revenue-accountable.
Today the practice runs construction-wide: commercial general contractors, industrial and manufacturing builders, data centre and healthcare contractors, custom home builders and remodelers, specialty trades, suppliers, and the architects who shape their work — with off-site construction as the deepest specialisation inside it, not the boundary of it.
Who we serve today
One buyer-psychology discipline, applied sector by sector — from design-build pursuits to healthcare procurement to supplier specification. Each of these is a practice area with its own playbook, not a landing page:
THE SHORT ANSWER
Most construction companies don’t have a traffic problem. They have a leak: a website that fails a silent buyer vetting, inquiries that stall because follow-up runs on memory, and positioning too generic to earn a shortlist spot. We fix those gaps in the order that pays, then make the whole thing findable in search and AI.
We work only in construction because the buying works like nowhere else. Cycles run months to years, decisions pass through committees, and credibility is judged in industry terms — backlog, bonding, delivery method, safety record. A generalist agency learns that on your budget. We already speak it, with deep roots in off-site: modular, panelized, and container-based building.
And every client ships on the same enterprise stack this site runs on — no plugins, no shared hosting, no lock-in. You own the domain, the code, and the data. The measure that matters is pipeline, not vanity metrics.
The evolution
The container and modular years matter because they were the hardest possible training: selling a product buyers actively doubted, to people who verify everything. That is where the buyer-psychology discipline was forged — and it is exactly the discipline a commercial GC, an industrial builder, or a healthcare contractor needs when their own buyers vet silently. The depth came from off-site; the practice applies it across the industry.
- 01
International real estate
José started in real estate across the UK, Hong Kong, and Singapore. Markets where deals close on trust and follow-through, and where a weak first impression ends the conversation before it starts.
- 02
Containers & logistics
Container sales and trading came next, alongside logistics technology. Hard assets, thin margins, and international buyers who verify everything before wiring a dollar. It’s where sales stopped being a personality and became a system.
- 03
Off-site construction
Marketing container-based buildings led into the off-site world: volumetric modular, panelized systems, and the manufacturers and consultants delivering them. BoxBuild became the growth partner for that niche.
- 04
Construction Growth Partner
The same four problems kept appearing — trust, conversion, positioning, follow-up — and they weren’t off-site problems. They were construction problems. BoxBuild now serves the industry end to end, with off-site expertise as a durable edge.
JOSÉ FERREIRA-JORGE — FOUNDER & CEO
“Most construction companies are far stronger than how they appear to the market. Our work is bridging the gap between real capability and perceived value.”
Operator-turned-founder: international real estate across the UK, Hong Kong, and Singapore, then container sales, trading, and logistics technology, then off-site construction marketing — now running BoxBuild, the digital growth agency built exclusively for the construction industry.
LinkedIn →Why firms pick BoxBuild
Construction-only focus
Nothing gets learned on your budget. Bid-hit ratios, delivery methods, preconstruction, backlog — this is our first language, not a vertical we added last quarter.
A sales background, not an agency background
José sold before he marketed: real estate, containers, logistics. BoxBuild builds for how contractors actually buy and sell, not for how agencies prefer to report.
Enterprise-grade stack
Every client ships on the same isolated, no-plugin stack this site runs on: Cloudflare, Railway, Supabase, GitHub. The Our Stack page has the receipts.
Revenue accountability
We report against pipeline and backlog contribution. If a tactic can’t plausibly move revenue, we won’t sell it to you.
About BoxBuild — questions
What does BoxBuild actually do?
BoxBuild builds revenue systems for construction companies. That means websites that survive buyer vetting, SEO and AI-search visibility, paid campaigns with proper landing pages, and CRM follow-up that works your pipeline while you run jobs. We work only in construction, with deep roots in off-site — volumetric modular, panelized, container-based building. The website is one component. The system is the product.
Why do you only work with construction companies?
Because construction buying works like no other market. Sales cycles run months to years, buyers vet you silently before they ever call, and credibility is judged in industry terms — backlog, bonding, delivery method, safety record. A generalist agency learns that on your budget. We already speak GC, design-build, and preconstruction, so we skip the education phase and go straight to what moves pipeline.
Do construction companies really have a traffic problem?
Usually not. Most construction firms we audit already have demand reaching them — the losses happen after the click. Visitors leave because the site fails their trust check, inquiries stall because follow-up is inconsistent, and positioning is too generic to earn a shortlist spot. We fix trust, conversion, positioning, and follow-up first. Only then does buying more traffic pay for itself.
What does off-site construction expertise mean in practice?
It means we started in off-site and still specialize in it. We’ve marketed volumetric modular builders, panelized systems, container homes, ADU companies, and prefab firms — businesses that sell a construction method as much as a project. That work demands buyer education, financing content, and positioning against site-built skepticism. If we can position modular to a wary developer, we can position any construction business.
How much does working with BoxBuild cost?
We don’t publish pricing — not as a sales tactic, but because a two-person ADU builder and a regional GC need very different systems, and pretending one price fits both would be dishonest. Every engagement is scoped to what your growth system actually needs: the levers involved, the verticals covered, the pace you want. You see exactly what a program costs, and what it’s accountable for, before you sign anything.
Why don’t you publish program pricing?
Because a fixed rate card would force us to sell you a package instead of a system. The right scope depends on your verticals, average contract value, sales cycle, and what’s already working. We’d rather spend a strategy call finding the leak, then quote precisely against it — including hosting and care, which are scoped with the rest of the engagement.
How we work with larger construction organisations
Commercial general contractors, industrial builders, and data centre and healthcare contractors at $5M to $1B+ don’t buy marketing the way a five-person firm does — and we don’t sell it that way.
Alongside your in-house team
We run as the systems layer under your marketing department — platform, search, paid, and CRM automation — while your people keep brand, comms, and the relationships. The division of labour is written down in month one.
Built for procurement and IT review
Vendor questionnaires, NDAs, insurance certificates, security review — we treat your process as normal hygiene, not friction. The full platform posture is published for your reviewers.
Multi-stakeholder sign-off
Executive sponsor, marketing, IT, procurement, legal — we supply what each reviewer needs and present to the room when asked. Long approval processes don’t scare a vendor built to pass them.
Measured on your sales cycle
Pipeline contribution reported on a rolling window that matches 12–24 month pursuit cycles — qualified inquiries, pipeline value, and source-of-award, not a quarterly impressions deck.
If your organisation reviews vendors before signature, start with our security & platform assurance page — it answers what IT and procurement will ask, and we complete your own questionnaire on request.
Work with people who’ve carried a P&L.
Start with a strategy call. Direct, specific, no pitch deck.