Cutting Edge Homes – Website Redesign, Google Ads, and Landing Page System
Doubled qualified inquiries in 30 days and drastically improved lead quality.
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Client Overview
Cutting Edge Homes is a California-based modular home builder and licensed manufacturer with over 20 years of experience. Led by Isaac Lassiter, they serve homeowners, landowners, and developers with custom modular solutions—ranging from fire-rebuilds and ADUs to fullscale single-family homes and multi-family units.
The Challenge
Cutting Edge Homes came to Box Build with a functioning website and an active Google Ads account managed by a previous agency. They were already getting leads—but many were lowquality or off-target, and the site didn’t reflect their reputation, experience, or full capabilities. The CEH team originally engaged us for Google Ads management. But after seeing the early strategic improvements, they quickly decided to move forward with a full website redesign and long-term digital growth support.
Our Solution
We began with a full Google Ads audit and account takeover, reworking the campaign structure to focus on high-intent buyers. From there, we built a brand-new website with over 40 pages, including 5 high-converting landing pages aligned to their ad campaigns. The website was designed for clarity, trust, and conversion—with SEO-friendly architecture, dedicated service area pages, trust badges, floor plan features, and targeted solutions for CEH’s core buyer types.
Key Deliverables
â—Ź 40+ page website redesign with modern, mobile-first UX
â—Ź 5 custom landing pages tied to active Google Ads ad groups
â—Ź Service area and solution-specific content (ADUs, fire-rebuilds, etc.)
â—Ź SEO metadata structure and blog setup for long-term ranking
â—Ź Heatmaps, conversion tracking, Google Tag Manager, and analytics
â—Ź Hosting and maintenance package
â—Ź Ongoing monthly Google Ads management with reporting and optimization
Results & Impact
● Lead volume doubled in the first 30 days post-launch → From 62 inquiries the month before launch to 135 inquiries the month after
● Not just more leads — but significantly improved quality
â—Ź Better alignment between ad copy, landing pages, and form conversion
â—Ź Massive increase in visibility across key service areas and modular segments
â—Ź Full agency transition without disruption
â—Ź Strong foundation for long-term content, SEO, and automation strategy
Client Feedback
Client testimonial pending — to be added upon receipt from
Isaac Lassiter.
